Simply put, strategic planning determines where an organization wants to go over the next few years and how it’s going to get there. It is used to help an organization do a better job – to focus its energy, to identify its resource requirements, to ensure that members of the organization are working toward the same goals, to assess and adjust the organization’s direction in response to a changing competitive environment. A good plan should identify potential pitfalls, likely changes in the competitive environment, and the impact of technological innovation.
In short, strategic planning is a disciplined effort designed to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and how it does it, with a focus on the future. It is often the essential element that distinguishes businesses which are very successful from those that are not. Talented executives obsessively focus on the future of their businesses and those strategies that are likely to maximize their shareholder returns.
TH can either direct or complement your efforts in the strategic planning process by assisting with market analysis, competitive analysis, SWOT (strengths, weaknesses, opportunities and threats), development of objectives and goals, marketing plan development, business and profit modeling and resource requirement development.
TH brings an extensive background to strategic planning, with hands-on experience in managing the process in both major product and service companies as well as smaller businesses.