Brand Positioning

New products are critical to growing demand and profitability for middle market companies. Despite the importance of new products, more than 90% of new products fail. TH has a proven process to improve the success rate, reducing the financial risk. We can work with your team from new product generation to product development and testing, through market introduction and tracking.

Most products or services fail because they either have not clearly identified their target audience or they have failed to develop a differentiated positioning. We work with our clients to focus effective targeting, positioning and branding to help build growth.

Many companies do not have the in-house expertise or time to design or manage complex market research needs. With over 25 years of market research experience in both Fortune 500 product and service companies, TH can help improve results and minimize cost by determining the best research design, develop questionnaires and evaluate results against objectives to deliver accurate and actionable results.

  • Brand Positioning
    • Targeting
    • Segmentation
    • Positioning
    • Products & Services Supporting Positioning
  • Brand Equity
    • Effective Measurement of Brand Equity
    • Products & Services to Build Brand Equity
    • Advertising , PR & Promotion Development & Execution
  • New Product Development
    • Development Process
    • Design, Execute & Interpret Market Research Studies
    • New Product Launch Planning & Execution
    • Tracking & Measuring
    • Financial Justification / Return
  • Market Research
    • Qualitative Research
    • Quantitative Research
    • Concept, Conjoint, Segmentation, STM
    • Product Testing

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